Testing the viability of a product or service can be tricky. However, in my experience, I have found that if you explore the answers, provided by two fundamental questions, you can get to a final proof of viability. As well as gain a great foundation for the success of your business, its marketing goals and […]
A unique challenge for software product designers is when the person who makes the decision to buy your product is not the primary user of the product. Lacking the proper value propositions for these user profiles can lead to costly mistakes. All of which can be avoided if your properly explore what is valuable to your customer vs your user early on in your process.