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I’m a strategic design leader and product innovator with over 25 years of experience crafting exceptional digital experiences across FinTech, Healthcare, and Logistics sectors. What sets me apart is my rare combination of design leadership and technical fluency – I don’t just envision great products, I understand how to build them.
My journey began in 1983 at age 7, when I wrote my first BASIC program on an Apple IIe. By my teens, I was mastering AutoCAD and providing electronic drafting services to engineering firms. This foundation of technical understanding has informed my approach to design throughout my career, enabling me to create solutions that are both visually compelling and technically feasible.
Unlike many design leaders, I don’t just sketch ideas and hand them off. I contribute significant front-end code, establish technical architecture, and build functional prototypes. My programming journey spans multiple decades and languages – from BASIC in the 1980s to modern JavaScript frameworks today.
This technical depth enables me to make more informed design decisions, anticipate implementation challenges, and communicate effectively with engineering teams. When I design a component, I understand how it will be built, what constraints might arise, and how to optimize for performance and scalability.
Throughout my career as a digital designer, I’ve leveraged my dual expertise to drive transformation for organizations ranging from startups to enterprise clients like Nike, Kimberly-Clark, CapitalOne, BlackRock and Fidelity.
Design is the process that is necessary to produce practical solutions to all problems large or small, digital or analog. The solution and process is never perfect, and can constantly be improved through further design iteration.
A hands on approach to digital product design and development.
My path to product leadership was forged through design, not boardrooms. As a product designer, I leverage proven methodologies like design studios and rapid conceptualization, to transform abstract ideas into tangible artifacts with remarkable speed. My technical fluency goes beyond typical designer’s toolkit. I navigate the latest design tools and software technologies with the same confidence I bring to creative direction, allowing me to seamlessly integrate with any team, at any stage, and deliver immediate, measurable impact. Where others might struggle to adapt, I thrive on jumping into the complexity; translating vision into value, whether a project is just a spark or already aflame.
Technical understanding that translates to more effctive design thinking
Design may be my primary playground, but I’m no stranger to pushing commits. I dive into code, daily. Not just as a hobby, but as a crucial counterpart to my design practice. This hands-on development experience has become my secret weapon, allowing me to bridge the gap between aesthetic vision and technical feasibility. By understanding what happens behind the scenes, I create designs that don’t just look beautiful, but actually work beautifully in production. My command of coding fundamentals transforms collaboration with developers from translation to true partnership.
Interested in working together? Feel free to reach out!
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