Testing the viability of a product or service can be tricky. However, in my experience, I have found that if you explore the answers, provided by two fundamental questions, you can get to a final proof of viability. As well as gain a great foundation for the success of your business, its marketing goals and its customer support.
Question 01: What problem does your product or service solve?
The best products and services in history are supremely successful because they proverbially, scratch a certain itch, felt by enough people, to make a viable market. At times this market is well established, other times it is brand new. Either way, asking yourself if your product or service makes the problem easier to deal with or disappear completely, is a fundamental step.